14 Years of Innovation [Since 2011]

Originally developed by Paul Martin, the "Lifetime Guardians" system was created to protect families in crisis—whilst at the same time, helping Willwriters engage everyone in the client’s world needing their services.

Even back then, it featured advanced automation: Willwriters entered data into Paul’s proprietary Online Will Drafting Business System -The World’s 1st - And documents were auto-drafted.

But signing meant in-person meetings or posting paperwork, creating delays and friction.

Today, we’ve combined that proven client attraction model with cutting-edge automation that builds Know–Like–Trust on autopilot. Clients are now pre-warmed and professionally prepared by the "Relationship Builder"—and with the optional "Meeting Arranger", they’re even booked straight into your diary.

You just show up.

With AI, remote work, and virtual meetings now standard, "Lifetime Guardians 2.0" is a 100% frictionless, Done-For-You lead-generation engine. Powered by William - The World’s 1st A.I. Willwriter, he works 24/7, never takes holidays, never gets sick, and never stops attracting clients for you

“It’s hard to be poor when leads are banging down your door.” – Alex Hormozi

Every Lifetime Guardians document introduces 6–8 ideal future clients into your world — Participants, the Guardians, Trusted People, and Witnesses your client personally selected. These are people who are already known, liked, and trusted by your client, often local, and usually parents of minor children themselves.

Statistically, 7 out of 10 of them don’t have a will. And even if they do, over 52% are out of date (Law Society data).

They're perfect prospects — Although of course they’re not ready to buy yet...

That’s where the Relationship Builder comes in.

This AI-powered automated system quietly nurtures these participants using proven behavioural science methods from Brian Tracy and "William The A.I. Willwriter" who understands Eugene Schwartz's gradualization method and his 5-step customer journey from stage 1, unaware to stage 5, buyer.

Strong, trusting, client relationships, are built using:

- Personalised messaging tailored to their life stage (e.g. minor children, business owners)

- Soft, no-pressure touchpoints that inform and build trust

- Automated follow-up, designed to move them step-by-step through a gentle journey

When they’re ready, they raise their hand — asking for their own free Lifetime Guardians document and later a no-obligation meeting to review how the law would treat them if they were incapacitated or worse.

And you?

You did… nothing.

No chasing. No awkward follow-ups. Just a ping on your mobile:

“Your Diary Booked Solid”

It runs in the background, 24/7 — while you work, relax, or sleep.

This is client attraction the smart Brian Tracy International Club way - Delegate - Eliminate - Automate

Your whole journey so far with Lifetime Guardians has been within our system, every step you've seen and when you’re handed a white-labeled sub-account inside of it, you're not just getting software — you're getting your own business cockpit complete with a pilot.

Paul Martin has created this system to ensure your business growth - His track record:
- World's 1st Online Willwriting Document Drafting & Business System - 2004 over 23 years ago!

- 1st Willwriting CRM (Client Relationship Management)

- Willwriting 1st Omni-Channel Communication App

- ID-Entity AML Biometric Identity App

- Created "William The World's 1st A.I. Willwriter"

So he's been there, done it and is still doing it - leading the technology in Willwriting and Estate Planning...

Each sub-account operates as a fully stand-alone system:

Management

🔹 Reviews and Reputational Management

🔹 Relationship Builder

🔹 CRM (Client Relationship Management)
🔹 KPA's (Key Result Areas) and performance dashboards
🔹 Own brand — colours, logos, and identity
🔹 Automations, client servicing workflows, communications and more, much more...

In short: Your business, your way — automated.

This isn’t just “customisable.” It’s tailored to you -unique and individual - It's like your own planet within a larger universe.

Whether you’re building relationships through Lifetime Guardians, managing IHT or Trust services, or delivering highly specific niche offers — your sub-account lets us create bespoke tools, reports, host videos, and build client journeys that match your services and market exactly.

*Bonus:* The 1st Six Early Birds won’t just use the tools — You’ll be invited to the "Boardroom" and as a very special member of this elite community you'll have direct input into the design and development of your system - the most important features that matter to your business. That means you’re creating your own version - truly bespoke and unique for your business...

White-labeled. Automated. Scalable. Yours.

The average Willwriter has fewer than 10 online reviews — but in 2025, online reputation isn’t a luxury. It’s the bare minimum.

Today’s clients don’t just want social proof — they expect it. Think about it… would you book a holiday, hire a tradesperson, or even choose a local café without checking the reviews first?

In many ways, online reviews are Word of Mouth Marketing 2.0 — and right now, if you don’t control your reputation, the silence speaks louder than words.

That means if your competitor has 50 glowing reviews and you’ve got five… Well, game over.

Lifetime Guardians is an absolute game-changer when it comes to improving your reviews and online reputation.

Included in the white-labeled sub-account service is a fully automated, Done-For-You [DFY] Reputational Management System for Testimonials and Transformonials - written in the writing style of Brian Tracy and targeted initially the Lifetime Guardians Service which as its free should get you hundreds of great reviews - see how this all fits together…

Everywhere you show up and communicate, William goes to work behind the scenes using persuasive, proven, Brian Tracy–inspired behavioural scientific prompts to guide clients through a 3-step incremental review journey (the psychology of small yes's in action).

And if your website is set up in the standard way - William will showcase your newest positive reviews in a live, scrolling carousel — automatically.

No begging. No awkward follow-ups. No tech headaches. Just trust-building social proof on autopilot.

🔒 In a world where credibility wins clients, this gives you the edge others can only wish for.

By Invitation or Personal Introduction Options:

- The super low entry fee means you could start having results in the bag before you pay, after initial start-up period

- R.O.I./Break-even = Approximately 1 new client a month

- R.O.E. = Extremely high - you have to feed your machine for around 6-12 weeks after which it should feed itself

Regular Price Option:

- R.O.I./Break-even = Approximately 2 new clients a month

- R.O.E. = Extremely high - you have to feed your machine for around 6-12 weeks after which it should feed itself

Multi-User Licence:

- R.O.I./Break-even = Approx 1 new client per week with 2 users

- R.O.E. = Exceptionally high - your team - not you, feed your machine, after 6-12 weeks then it should feed itself

Key Result Areas - K.R.A.

Ratios:

Intial input 10 people per week for 6-12 weeks = 60 -120 [fastest route 120 week 1]

Number of Participants per Lifetime Guardians Document - target 5

Lifetime Guardian 2.0 Documents To Participants ratio = 25% target

To meetings arranged per Lifetime Guardian 2.0 Document 10% target

Estimated average case size per new client £600

Projections (using the fastest route)

Month 1:

120 documents (

600 Participants

12 meetings held in month 2 @£600 = £7,200

Month 2:

600 Participants from month 1 = 150 new documents

750 new participants

15 meetings held in month 3 @£600 = £9,000

Month 3:

750 Participants from month 2 = 187.5 new documents

937.5 new participants

18.75 meetings held in month 4 @£600 = £11,250

From ZERO To £10k A Month In The Next 90-Days...

Brian Tracy says "Life Rewards The Action Takers" so we are looking to add great value to early adopters and give them the best pricing

Paul Martin is an International Best-Selling Author and for over 35 years, one of the top authorities in the world regarding "Relationship & Reputational Marketing" or more widely known as "Word Of Mouth" so he has built the fee structure around this experience and expertise

In the initial stage we are offering the service to everyone in your world because you have capacity to take on more clients but as we optimise and you start getting booked solid with meetings we start to scale back by only allowing your paid clients to offer the service to their close inner circle - This has 2-advantages:

1. It attracts even better inner-circle people into your world

2. It potentially keeps your subsiduary document production costs down such as e-signing and communication charges

By "Personal Invitation Only" (From Paul Martin)
1. For Six, known personally by and/or received coaching from Paul

2. If this is you, Paul will have already sent you a personal invite and a promotional code to use at checkout

3. The purpose is this: Everything evolves over time so the "Boardroom" will help us & get priority access to the latest versions

By "Personal Introduction Only"

1. From An Existing User/member

2. They will have given you a special link to use to for your purchase which gives you exclusive benefits

Regular Price:
Anyone else including multi-users

Multi-User Licence:

For those with teams of instruction takers

Optional Updrades Available Including Training & Support Upgrade Available

The Partnership Program “By Personal Introduction Only...”

Make monthly recurring TRUE PASSIVE INCOME from every Willwriter, Financial Adviser, Mortgage Broker, Protection Adviser, or Private Client Solicitor you personally introduce—FOREVER!. True never-ending passive income—that rolls in while you sleep

💸 How It Works

When you join, you get your own unique partnership link

If a Willwriter you introduce joins the free facebook group they will be linked to you

Whenever they enter any paid membership program you'll make 5%–20% of what they pay - Every single month - FOREVER!

✅ Refer 5 @20% and your service is FREE

✅ Refer 12 on the “Best Option” plan = £18,000+ per year—on repeat FOREVER and NO WORK REQUIRED!

This isn’t a one-time bonus. It’s ongoing, predictable, compounding income.

🧠 The Automated Way (With William – The World’s 1st A.I. Willwriter)...

As an Official Partner, you’ll be listed on:
The Partners Page [link]
The FREE Six-Figure Willwriter Facebook Group (If you're a member) https://www.facebook.com/groups/sixfigurewillwriter

When new Willwriters miss out on the first 6 early-bird spots (and they will), they’ll need you to personally introduce them if they want the best deal:
They’ll scan the list…
They’ll see you…
They’ll click your link…

🗣️ The Manual Way – Super Simple And Easy...

Purposely seek out a fellow professional and simply say (put into your own natural words):

“Do you want your diary booked solid—on autopilot—with clients who value your time, respect your expertise, and are ready to buy at the price you deserve?”

They say something like - "That sounds hard to believe but interesting, please tell me more"

Just give them 👉 [Your Unique Partnership Sign-Up Link] and say:
"It's all in there, why don't you go and have a look and be the judge yourself"

Job done. Mission Accomplished...

And the next thing you’ll notice? Money in your bank account - All without lifting a finger.

“If you don't find a way to make money while you sleep, you will work until you die.” — Warren Buffett

Leave - Yes - You'll be paid up to the end of that month so your plan will not renew for the next month

Change Plan - Yes - You'll be upgraded instantly but not charged until the beginning of the next month

Downgrade - Yes - At the end of the month you'll be downgraded and the lower membership fee will take effect

We deal with this on the Live call where you will be able to get all the information and reassurrance you require to be 100% satisfied.

Because it’s not just a goodwill gesture—it’s your gateway to long-term, passive income and premium future work.

This clever FREE Service helps your client to value and expect ongoing care from their Willwriting and Estate Planning Professional. So when it’s time to talk about a paid Document Care Service for Wills, LPAs, or Trusts, they’re not surprised—they’re already onboard - No Selling Required.

If you're part of the FREE Six-Figure Willwriter Facebook Group, you already know:

Document Care = Recurring Income + Probate Fees You Didn’t Have to Chase.

Here’s what’s included—fully automated, zero admin, and completely DFY:

✅ Annual or Bi-Annual Check-Ins

The system contacts your clients and their participants to confirm or update roles and details. You stay relevant, front of mind and reliable without lifting a finger.

🎂 Automatic “Turns 18” Alerts

When a child becomes an adult, the system alerts the client to update their Lifetime Guardians 2.0 document and with the included free redrafting and updates, you look like a hero. You become even easier to refer to others because you've shown you care.

⚖️ Optional Legal Change Alerts

Want to be notified when legislation changes? Tick the box and the system will route the client update through you. Full control, zero pressure.

♻️ Unlimited Free Redrafts and Updates of Lifetime Guardians 2.0

Any reason. Any time. Trust is built through service—and this one delivers it at scale.

The result? You stay in their world without being in their inbox.

Touchpoints are managed. Opportunities are triggered.

And when they’re ready for more serious planning... they’re coming to you.