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Imagine never having to look for another new will-writing client again
All from simply providing the missing piece in your client's estate planning
- the critical blindspot overlooked by most Willwriters and Estate Planning Professionals
See Exactly How This Fills Your Diary
- 20-Minute Virtual Coffee
Powered By The Brian Tracy International Club - Brand
Why Do Some Willwriters Make More Money Than Others
When They Offer The Same Services To The Same People?
Because They Have Better Business Systems To Attract And Convert
Introducing - Lifetime Guardians Client Generation System 2.0™
100% DFY (Done-For-You) - Fully Automated - Super Simple
Learn it in the next 20-minutes, launch in ten and 30 minutes from now you'll have the only marketing strategy you'll ever need
It's proven, risk-free and has been used successfully for over 14-Years by Willwriters and Estate Planning Professionals just like you but you've likely never heard of it NOR HAVE YOUR CLIENTS!
FREE For Clients - FREE For You - But We Still Get Paid, See How...
The FREE Service For Parents Of Minor Children
1. Your Client's Current Problem...
Let's start with one vital fundamental question:
What happens to minor children if their parents are alive but temporarily incapacitated and unable to care for them?
2. Their Pain...
Could children be taken into temporary care?
- Yes
Is this a risk any parent wants? - No
So... Does a Will help? No.
What about an LPA or a Trust? No.
3. The Solution...
FREE Service:
Lifetime Guardians Document - Temporary delegation of parental responsibility
- Protects families in a crisis
- All Done-For-You (instructions taken, drafting and e-attestation)
+ FREE Gifts With Every FREE Lifetime Guardians Document
1. On-Going 24x7x365 Document Care Service™ (See FAQ)
2. Brian Tracy's $200 scientifically proven program: "How To Raise Happy, Healthy, Self Confident Children"
Every parent can use a north star to guide them from time to time - This is the best one any parent will ever have.
'Service to others is the rent you pay for your room here on the earth' - Muhammad Ali
New Clients Are All Around You
but without a proven system golden opportunities are always pouring away
Fix the Leaks, Fill Your Diary with Ready-to-Buy Clients
Exclusive Benefits - Secure Your Place NEXT 12 Only:
FREE FOREVER Plan (Up to 20 FREE Meetings a month booked into your diary - See FAQ)
+ 3 Special FREE Gifts
1. Review Generator™ - 100% Done-For-You Review & Reputational Management (usually £97 per month)
🔒 In a world where credibility wins clients, this gives you the edge others can only wish for.
2. Go High Level (GHL) Sub-Account - You can probably even save money by cancelling services you pay for with included CRM - Automated A.I. Agents - Workflows - Online Forms, Surveys & Quizzes - Webpages - Social Media Posting Automation - Diary Booking & more... (usually £197 per month- FREE if you act fast)
3. 67% dream of writing a book - Only 1% ever do. Guided by international best-selling authors Brian Tracy & Paul Martin, you'll be part of an exclusive support group using Brian's world class "How To Write And Publish A Book". You'll follow the same proven framework behind 97 books to co-author the Willwriting industry’s first book of its kind. Writing just one chapter, a real client story, within a 12-chapter book, your very own version features your photo & bio on the cover.
(Brian Tracy Publishing usually $25,000)
You'll FOREVER be a PUBLISHED AUTHOR instantly elevating your credibility, authority and trust in the eyes of clients - Differentiate yourself from the competition, by transforming your professional status into the EXPERT clients are looking for.
This is a one-time opportunity your competitors can only dream of.
This Is ONLY Marketing System You'll Ever Need...
No More Hours On Social Media
No More Calls That Go Nowhere
No More Being Ghosted
No More Price-Shoppers/Tirekickers
No More
Buying Leads...
No More
Networking
No More Burning Money On Ads
No More Haggling Over The Price
No More Chasing Financial Advisors Or Begging For Referrals
No More Stress
Our E-Sign Provider's Credentials
Real Willwriters - Real Results
"I worked with Paul as a Will Instruction Taker for 22 years."
During that time I saw hundreds of Willwriters mentored, trained, coached and transformed by his systems, especially with Lifetime Guardians. Many made extraordinary incomes, and I used the system myself. The best part? I didn’t have to chase clients. They came to me already informed, already interested. Lifetime Guardians builds instant trust and positions you as the expert from the very first conversation.
- Jean Lagadec - Successful High 6-Figure Willwriter
Click The Pictures
<p><strong>“Paul Martin's Willwriting Business Systems Work...”</strong></p><p>"Paul is an inspiring person who has the ability to motivate through his own self belief and demonstratable achievements. His unique business systems work and that includes Lifetime Guardians."</p>
<p>We used to find clients the hard way - stands in DIY stores until Paul showed us Lifetime Guardians. We did a U-Turn and built our whole Willwriting business around it - We went from 8 -12 New Client Instructions a month to 40-50. It was incredible and Lifetime Guardians was all either of us did to find new clients.</p>
<p>Paul is the Willwriting innovator - Always finding new and better methods to find clients the easy way. When we got Lifetime Guardians it was no different. I got more new clients in the 6 weeks after than in 6 months before…</p>
<p>Paul has a wealth of knowledge in creating successful will writing businesses. He thinks outside the box and his enthusiasm to help will writers and estate planners become more successful is exemplary. I would have no hesitation in recommending Paul if you are looking for assistance in improving your business.</p>
<p>“Paul is very knowledgeable about business and a great coach and mentor. We've had numerous conversations, sometimes uncomfortable, but always truthful and with my best interests in mind. I would highly recommend Paul's coaching to anyone who needs a sounding board or a shoulder to cry on. Just don't expect a pat on the back when what you really need is a kick up the butt!”</p>
<p>Finally, something that isn’t stuck in the 1990s. It’s digital, automated, and worked while I was busy doing real client work. Lifetime Guardians is a very smart way to find clients whilst at the same time giving more value and serving better.</p>
"I have known Paul Martin for over 25 years"
There is no better person to work with if you want a Trainer, Coach and Mentor to start, build, grow or scale your Willwriting business. Unlike many others, he has actually been at the coal face in his own businesses, helped others grow exponentially and he's got the t-shirt to prove it.
- Trevor Worth MBA TEP - Award Winning Legal Innovator & Founder at Portcullis Legals and
4 Day Week Global Pioneer.
Get These Results... And... Make Looking For New Clients A Thing Of The Past...
YOU'RE IN GOOD HANDS - Top Global Brands Trust Brian Tracy International
Frequently Asked Questions
Question 1: Does It Work - Is This PROVEN
Originally developed over 14-Years ago by Paul Martin applying the legendary Brian Tracy's materials, the Lifetime Guardians Client Generation System™ was created to protect families in crisis whilst at the same time, helping Willwriters & Estate Planning Professionals find new clients the easy way.
Even back then, it featured advanced automation: Willwriters entered data into Paul’s proprietary Online Will Drafting Business System -The World’s 1st - And documents were auto-drafted.
But signing meant in-person meetings or posting paperwork, creating delays and friction.
Today, Lifetime Guardians Client Generation System 2.0™ combines that proven client attraction model with cutting-edge A.I. and the latest automation. Our optional Relationship Builder™ develops the essential Know–Like–Trust so that potential clients are qualified and when Ready-To-Buy the optional Meeting Arranger™ books them straight into your diary. You just show up.
🧠The Brian Tracy experience is to show we can help by actually helping, and, for FREE. By offering something really valuable for free that solves a real problem it shows our expertise and earns trust.
🧠Paul Martin's philosophy: "Whilst we don't want to make money FROM you, we're quite happy making money WITH you.
If you don't make money from this neither do we.
Question 2: How Do The Numbers Add Up - What's The Pathway To £10k A Month
1. After 12 weeks the system should feed itself and become self-sustaining but you get the ball rolling initially by introducing parents with minor children, interested in Lifetime Guardians documents and in return, after qualifying, we'll give you one FREE meeting a month FOREVER
2. With Mirror Wills and say a Severance or a Will Trust the average case size should generate £600+
3. Each meeting booked for you is guaranteed to:
🗣️Hold
🗣️Be interested in at least one of your paid services
🗣️ Know of, is able and willing to pay your fees if they proceed
If not you get another meeting FREE
4. So, pretty much each meeting should generate a new client because it will hold or be replaced but what if your technical knowledge and/or communication skills need a tweak - Well, we can help with that but for example purposes here we'll use a realistic meeting conversion rate of 90%
5. Reinvesting £597 of the FREE money (£600) gets you 6 more booked meetings
6. You can get more meetings two ways:
💸a. Profitsharing with no upfront cost:
Next 12 joiners to qualify 90/10 in your favour (£600 x 90% = £540)
Joiners 12+ to 18 - 80/20
18+ to 24 - 70/30
24+ - 60/40
🧠b. The Partnership Program - “By Personal Introduction Only...”
For EVERY qualifying Willwriting & Estate Planning Professional (up to 6) you personally introduce, you get ONE FREE MEETING per month - FOREVER!
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Example Maths to add £10k a month to your bottom line:
💸 20 meetings booked a month @
💸 1 FREE +
💸 6 from reinvesting the FREE meeting money +
💸 6 FREE via the The Partnership Program - "by personal introduction only" +
💸 7 Profitshare @90% in your favour
20 x 90% coverted - free meeting = 💸£10,200 a month💸
Question 3: How Does The System Generate Reviews - FOR ME
The average Willwriter has less than 10 online reviews but Reputational Management is no longer a nice to have - It's A Must Have For EVERY Willwriter.
Today’s clients don’t just want social proof, they expect it.
Think about it… would you book a holiday, hire a tradesperson, or even choose a local café without checking the reviews first?
What are the consquences today of your local competitor having 500 glowing 5* "TRANSFORMATIONAL" reviews and you’ve got, well, 5 two word "good service" - "explained well"?
In many ways, online reviews are Word of Mouth Marketing 2.0 and right now, if you don’t control your reputation, the silence speaks louder than words - Paul Martin should know, he's an international best-selling author on Reputational, Relationship, Referral and Word of Mouth Marketing.
As Lifetime Guardians documents are free, easy, and fast with no friction solving (usually) a previously unrealised pain point users have a great service experience therefore are generally open and willing to give a 5* review - IF THEY ARE ASKED...
Our fully automated, 100% Done-For-You Reputational Management System for Testimonials and Transformonials - Review Generator™ (optional @£97 per month - FREE for the next 12 joiners qualifying) reaches out to all Lifetime Guardians clients and up to 10 Google reviews a week could be generated - Your number of 5* reviews and online reputation increasing overnight all without you lifting a finger - see how this all starts to fit together…
Everywhere you show up and communicate, William "The World's 1st A.I. Willwriter™" quietly goes to work behind the scenes using proven, Brian Tracy–inspired behavioural style prompts to guide clients through a 3-step incremental review journey.
And if your website is set up in the standard way, as an option - William will showcase your newest positive reviews in a live, scrolling carousel - automatically.
No begging. No awkward follow-ups. No tech headaches. Just trust-building social proof on autopilot.
🔒 In a world where credibility wins clients, this gives you the edge others can only wish for.
Question 4: Why Is A Document Care Service™ So Important
Regularly Willwriters say they should stay in touch more with clients and serve them better so:
- Why did a survey by a data provider find only 12% of Willwriters know if their clients are alive or dead
- And why did Law Society research show over 52% of existing Wills are out of date
It isn't that the client doesn't want on-going service or the Willwriter doesn't care - The reason?
NO PROVEN SYSTEM.
Paul Martin created the concept of a Document Care Service™ way back in 1994 when research showed the best source of new business is from your existing clients as studies found happy satisfied clients are 84% more likely to buy again and 92% will personally introduce you to others (IF ASKED IN THE RIGHT WAY).
The Document Care Service™ was designed from real client feedback and became so popular 100% of clients take it up and the most common reason for them leaving is sadly death.
With an average £127.52 per year per client (calculated 2024) this valuable client focused on-going service generates substancial passive income which led to a 98% take-up of probate services @ an average fee of £7,500 per case (£15,000 per couple).
It is THE key to multiple income stream high profitability for any Willwriting business AND how Paul Martin started, built and successfully sold over 20 Willwriting businesses during the last 30-Years.
COMBINE A WINNING STRATEGY WITH SERVICE - WIN WIN...
This clever FREE Service for all Lifetime Guardian documents helps your client to value and expect ongoing care from their Willwriting and Estate Planning Professional - YOU. So when you talk about a paid Document Care Service™ for Wills, LPAs, or Trusts, they’re already onboard - No Selling Required.
Here’s what’s included - FREE for clients & you - Zero Admin - 100% Automated & Done-For-You:
✅ Regular Reviews - Annual or Bi-Annually
The system's automatic proactive support ensures Lifetime Documents stay up to date by checking in with clients and their participants to confirm or update roles and details after life events such as a new school or house move. You can even wish them Happy Birthday and send your best wishes at other events throughout the year staying relevant, front of mind and reliable without lifting a finger
🎂 Automatic “Turns 18” Alerts
When a child becomes an adult, the system alerts the client to update their Lifetime Guardians document and with the included free redrafting and updates, you look like a hero. You've shown you care
⚖️ Optional Legal Change Alerts
Want to notify clients when legislation changes? Tick the box during onboarding and the system will remember the materials you supply and route the client update through you. You're in full control
♻️ Unlimited FREE Updates, Redrafts and New Documents 24x7x365
Any reason. Any time. Trust is built through service and this one delivers it at scale.
When updated documents are required the system automatically takes updated instructions, drafts new documents, sends for e-attestation and provides e-copies to all parties then securely stores.
All Done-For-You William "The World's 1st A.I. Willwriter™" never sleeps, is sick or takes time off...
The result? You stay in their world. Top of mind. Opportunities are triggered.
And when they’re ready for more serious planning... they’re coming to you.
“If you don't find a way to make money while you sleep, you will work until you die.” — Warren Buffett
Question 5: Does A White-Label Sub-Account Give You An Unfair Advantage
Your whole journey here so far, every step, image, video you've seen has been inside our Go High Level SAAS Agency, so when you’re handed a white-labeled sub-account inside of it, you're not just getting software — you're getting your own business cockpit complete with a pilot.
Paul Martin has created this system to ensure your business growth - His track record:
- World's 1st Online Willwriting Document Drafting & Business System - 2004 over 22 years ago!
- 1st Willwriting CRM in 2007 (Client Relationship Management)
- Created "William The World's 1st A.I. Willwriter" 2024
So he's been there, done it and is still doing it - leading the technology in Willwriting and Estate Planning...
Each optional Go High Level (GHL) sub-account (FREE for the next 12 joiners qualifying - £197 per month thereafter) operates as a fully stand-alone system:
🔹 Reviews and Reputational Management*
🔹 Relationship Builder™*
🔹 CRM (Client Relationship Management)
🔹Automation
🔹A.I. Agents
🔹Client Servicing Workflows & Communications
🔹Online Forms, Surveys & Quizzes
🔹Webpages
🔹Live chat, chat widget, web chat & live chat agents
🔹Social Media Posting Automation, Media Planner & Automated Replies To IM
🔹Diary Booking
🔹 KPA's (Key Result Areas) and performance dashboards
🔹 Own brand — colours, logos, voice and identity*
🔹 And more, much more...
You can probably even save money by cancelling services you currently pay for...
This isn’t just “customisable.” It’s tailored to you - unique and individual - It's like your own planet within a larger universe.
Whether you’re building relationships or staying in touch, managing IHT or Trust services - your sub-account lets you create bespoke tools, reports, host videos, and build client Estate Planning journeys to match your services and market exactly.
Free for the next 12 joiners qualifying then monthly fees apply *Communication charges i.e. SMS excluded
Question 6: Do You Have A Written Agreement
Yes - Available after a 20-Minute Virtual Coffee
Start Risk-Free Today
🔒 100% Risk-Free
Brian Tracy International Club
Gold Plated Guarantee
Meetings Will...
Hold
Be with a genuine potential client who has confirmed interest in at least one of your paid services; and...
Aware of and willing to pay your fees
No Weasel Clauses or Hidden Meanings here!
If You Are Not Happy Then Neither Are We
All the risk is on us. This is one deal where you cannot lose
Copyright © 2026 by Brian Tracy, Paul Martin, Brian Tracy International & Brian Tracy International Club by Paul Martin.
All rights reserved.
<p>"It is about 2011 and I'm having a meeting with Paul Martin - What would happen to the minor children if the parents were unconcious after an accident?" I asked and inside a couple of weeks Paul created the "Lifetime Guardians" service.</p>